For this project, I developed a campaign (print, experiential, and digital) for a ficional brand (Betty Belts) to build and spread awareness for this new brand and their services.

I began with defining the main problem that the brand is trying to tackle in their chosen market for the campaign. The problem here was that no one knows that the brand and their services exist. Therefore, it was necessary to build awareness. I began with creating creative campaign that includes experiential, digital and print delivery promotional materials that work together to create a consistent campaign for the brand. First, I created experiential campaign in a form of a pop-up shop/stand. This is an opportunity for customers to customize their own belt and a great way to showcase how Betty Belts are made.

Next, I designed a digital campaign in a form of a social media contest/challenge, and designing Instagram post to promote the challenge. Hosting this kind of challenge on their Instagram account will get people involved and introduce them to their special, unique services. This will allow the audience to be creative and connect with the brand. Lastly, I desiged a print campaign in a form of wall advertisements to encourage people to participate in this one-of-a-kind experience that the brand is hosting. I've collected all of my ideas and designs together into a single pdf and having it ready to be presented to the client.