For this project, I designed a series of three 2-dimensional packaging designs for KIMBO coffee brand. Each individual item in the series have a distinct stand-alone look.

I began with gathering information about KIMBO coffee and the brand's values, mission, background, origin, etc. and learning about the product. I created a moodboard, keeping brand voice and stylistic direction intact, and creating an arrangement of images, materials, pieces of text to evoke or project a particular style and concept.

An essential part of mhy process was creating sketches, that way I was able to brainstorm some ideas and concepts of the package design. Once I was set with my designs, usign Adobe Illustrator I designed series of three 2D packaging labels. Lastly, I created mock-ups to showcase how the packaging would look like in reality.